Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues. Conversion happens as a result of synergy amassed from sales and marketing.

What is your web strategy? Does your site need to generate sales leads? If so, how is it working? Do you know the basic metrics for traffic and conversion? How about more advanced metrics such as conversion by entry page or conversion by search term? How many clicks to conversion? How many bounces off of your "contact us" method without hitting submit? Did you know that all of these metrics can be measured, alternative methods can be tested and you can improve both traffic and conversion?

Start with a Traffic Based Design

Anyone familiar with The Net Impact knows our approach to building web navigation and thus generating traffic to a site is called Traffic Based Design.

We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). Though you should use all the three techniques, there is a particular order in which when applied will result to making more money more easily and consequently is more effective. This order has such far reaching effects on your total web revenues that it worth dedicated attention.

Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. However, most internet businesses still search for methods to increase their total revenues. Indeed most websites are producing far below their potential. There are three main ways you can increase your web revenues.

Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:

1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That's the USP. Now get the answer to that question down to one or two concise sentences.

Once you've told the product story, how do you get them to push that 'buy button' again? Here are some traffic conversion hot buttons to add to your site today:

1) Expose your competition's warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.

First let's cover what a list is, exactly. A list is when you have an opt-in form somewhere on the Internet - usually on your website where you're selling information products.

The visitor sees an offer, usually for a free ebook, report or newsletter of some sort, and he or she enters their name and email address in order to get access to the offer.

Niche marketing simply means you're advertising to group of people you decide to market to solely. These people all share a common interest. Niche Marketing is the literal contradiction to marketing to a universal group of people that don't have something in common such as we see much of the time with TV commercials.

It's the familiar denominator to which this group of people shares that makes them worth targeting as a market group.

And another reason: somehow the aim to a high conversion rate requires more skills than a pure traffic building. It is just more challenging, more brain work!

So how to increase the conversion rate? Okay, if we look at the term more closely, it means that more site visitors will do the desired action during their visit. So why would the share of the buyers be bigger?

1.

There is new software I have been testing on one of my websites that has dramatically increased my closure rate on the site. The software is named virtual smart agent and it acts like a virtual sales agent on your site. In the past I tested live chat and a few of the other software's out there but this one is very different.

The one really nice thing about the software is you don't have to wait around by your computer like some of the other live chat software waiting for someone to engage you.