Italy is home to the most sought after luxury fashion brands. Therefore it is only obvious for fashion dealers to source their goods from Italy. This article outlines the most important things you should know to source profitable, authentic merchandise. Purchasing top brand name fashion in Italy at wholesale is in fact a very profitable business for foreign retailers and fast-growing accordingly.

The hottest and fastest-growing trend in fashion is that of private labels, also known as private brands or OEM.
It used to be that only large fashion houses could have their lines of clothing manufactured with their brand name on it, mostly due to the large number of garments which were required for manufacturing. Modern technology, distribution and competition are now making it easy for any designer or marketing company to have their brand name line of clothing manufactured as quantities are as small as 250 pieces per order and as a host of manufacturers have geared up to serve this growing and profitable market.

The Internet offers a tremendous opportunity to purchase brand name and designer goods at discounted prices worldwide, both retail and wholesale. However, fakes, scams and illegitimate dealers abound. Indeed, from our own estimates, fake and non-existent goods make up a good half of what is advertised for sale on the Internet, about ten percent are honest ads offered by reputable dealers, much of the rest are the same goods being offered over and over by traders who do not actually own them but just copied someone else's ads and are waiting for a buyer, acting as middlemen.

Did you know that you can have your own brand of handbags made in Italy by the same manufacturers of the biggest brands but at a fraction of the cost?

Quality made in Italy handbags are a very profitable trend. In fact handbags are an immediately recognizable sign of distinction, taste, wealth. A beautiful handbag is a fashion and a personality statement which is a must for each contemporary, successful woman.

In order to secure profitable and consistent sources of quality discounted goods, it is important that one has a good grasp of how the industry works. Is is also recommended to have a local fashion broker to handle suppliers and all sourcing issues.

The term "wholesale" is here intended in a general sense meaning the purchase of fashion goods at discounted prices.