"Why can't I just buy a $99 per month package and be number one?"

Every week our team runs into a discussion regarding SEO packages offered by other SEO firms. The conversation usually begins with "Why can SEO Company A offer us a SEO package that promises to deliver results for $99 per month while other firms only offer custom solutions that are higher in price?" It is a fair question to ask.

"I have a website, now what? I really don't understand what my website should be doing for me." This statement, from a successful manufacturing company owner, was made during a recent "Introduction to Web Marketing" seminar held by The Net Impact. "I know it's up there and I'm proud of it I guess, but what is your website supposed to do for you?" This comment caused a lot of conversation in the room and opened the floodgates to similar comments.

What is your web strategy? Does your site need to generate sales leads? If so, how is it working? Do you know the basic metrics for traffic and conversion? How about more advanced metrics such as conversion by entry page or conversion by search term? How many clicks to conversion? How many bounces off of your "contact us" method without hitting submit? Did you know that all of these metrics can be measured, alternative methods can be tested and you can improve both traffic and conversion?

Start with a Traffic Based Design

Anyone familiar with The Net Impact knows our approach to building web navigation and thus generating traffic to a site is called Traffic Based Design.