Dan Swanson
Dan Swanson is an Internet Marketing Consultant who helps clients attract an endless stream of qualified visitors and convert those visitors to customers. For more information about Internet Marketing Consulting visit http://www.iq2.com.
http://www.iq2.com
http://www.iq2.com
Articles by this Author
How Are You Treating Your Company's Most Valuable Asset?
- By Dan Swanson
- Published 05/3/2007
- Database Marketing
- Unrated
It surprises me how poorly we treat our most valuable company asset.
We wouldn't dare buy an expensive piece of equipment for our business and then ignore it. If the machine required regular attention, we would put it on our calendar to regularly check it for oil levels and other maintenance requirements.
Yet there is an asset that each business consistently ignores.
We wouldn't dare buy an expensive piece of equipment for our business and then ignore it. If the machine required regular attention, we would put it on our calendar to regularly check it for oil levels and other maintenance requirements.
Yet there is an asset that each business consistently ignores.