The proliferation of online personal journals known as weblogs or more commonly, blogs, has revolutionized the way people interact online and changed the manner in which they consume information. Not only do people share the mundane facts of their day-to-day lives (at times even their sex lives), but they also vent their political opinions, raise money for charity, review books and movies, draft short stories and novels, relate their travels, and give the conventional news media a run for its money.