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The Makings Of A Marketing Plan
http://www.articleinformer.com/articles/4643/1/The-Makings-Of-A-Marketing-Plan/Page1.html
Scott White
Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.
http://www.brandidentityguru.com 
By Scott White
Published on 05/2/2007
 
Here's how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, "What's your marketing plan?"

You'll likely get an answer like this: "Well, I don't really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.
The Makings Of A Marketing Plan
Here's how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, "What's your marketing plan?"

You'll likely get an answer like this: "Well, I don't really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.