Branding The Ford Motor Company

http://www.articleinformer.com/articles/4119/1/Branding-The-Ford-Motor-Company/Page1.html

Scott White

Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.
http://www.brandidentityguru.com

By Scott White

Published on 05/2/2007

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions.

Branding The Ford Motor Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions.