Have you ever been exposed to advertising that interested you but you couldn't figure out something important about the product or service? For example, you saw a headline that interested you but when you read the ad you didn't know what to do next?

I've had t
hat happen to me before and it's just too bad because I couldn't patronize the advertising company because I couldn't figure out what I was supposed to do!

Feeling deceived ranks number one on people's list of things they hate about marketing, but a lack of information ranks second.