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On-Hold Messaging, Making the Most of a Captive Audience
- By Stephanie Ciccarelli
- Published 05/2/2007
- Advertising
- Unrated
Stephanie Ciccarelli
Stephanie Ciccarelli is the VP of Marketing with Voices.com, the online marketplace hosting more than 7,000 professional voice talents. Stephanie is the author of The Definitive Guide To Voice-Over Success, and The Voice-Over Script Collection.
http://www.voices.com
On-Hold Messaging, Making the Most of a Captive Audience
According to a recent AT&T study, more than 70% of business calls are placed on hold for an average of 45 to 60 seconds each. 60% of the callers placed on hold hang up, and 30
% of those that hang up never call back.
The opportunity to reach out to your customers is now!
They are a captive audience, and are eager to hear what you can do for them.
The opportunity to reach out to your customers is now!
They are a captive audience, and are eager to hear what you can do for them.