This is a question many online marketers who own their own list, particularly those relatively inexperienced marketers, ask themselves on a regular basis. No-one wants to see people unsubscribing from their list. It essentially amounts to someone telling you that your products are rubbish, your messages are rubbish, you're offers are rubbish, hell you're just rubbish! Each unsubscribe request is like a stab in the heart.