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				<title><![CDATA[ArticleInformer - Articles - Branding]]></title>
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					  <title><![CDATA[Essential Ingredients No.1 & No.2 For A Killer Online Brand]]></title>
					  <link>http://www.articleinformer.com/articles/208066/1/Essential-Ingredients-No1--No2-For-A-Killer-Online-Brand/Page1.html</link>
					  <description><![CDATA[One of the most important aspects of a killer online brand is specialisation. We see it everywhere online. <BR>
<BR>
There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.<BR>
<BR>
This first ingredient is known as contraction. The fact of the matter is that the most successful and well-known sites online are NOT sites that offer a variety of services from different industries or sectors.]]></description>
					  <author>no@spam.com (Martin Sejas)</author>
					  <pubDate>Tue, 30 Sep 2008 00:00:00 MDT</pubDate>
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					  <title><![CDATA[What is Branding? What is Marketing?]]></title>
					  <link>http://www.articleinformer.com/articles/207246/1/What-is-Branding-What-is-Marketing/Page1.html</link>
					  <description><![CDATA[Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales that belong to them daily.]]></description>
					  <author>no@spam.com (Yean Shin Yong)</author>
					  <pubDate>Sun, 28 Sep 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/207246/1/What-is-Branding-What-is-Marketing/Page1.html</guid>
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					  <title><![CDATA[Designer Watches A Creation Of Marketing And Not By Design]]></title>
					  <link>http://www.articleinformer.com/articles/203681/1/Designer-Watches-A-Creation-Of-Marketing-And-Not-By-Design/Page1.html</link>
					  <description><![CDATA[The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the portable time piece developed from the pendant watch to the wrist watch.]]></description>
					  <author>no@spam.com (Jamila Shaikh)</author>
					  <pubDate>Sun, 21 Sep 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/203681/1/Designer-Watches-A-Creation-Of-Marketing-And-Not-By-Design/Page1.html</guid>
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					  <title><![CDATA[The Enemy of Marketing is Here]]></title>
					  <link>http://www.articleinformer.com/articles/194689/1/The-Enemy-of-Marketing-is-Here/Page1.html</link>
					  <description><![CDATA[Do you leave customers breathless and begging for an encore, or fuming and screaming, "No more!"? How do you know... for sure? <BR>
<BR>
I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it almost all the way to the cashier when it happened.]]></description>
					  <author>no@spam.com (Paul Johnson)</author>
					  <pubDate>Mon, 01 Sep 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/194689/1/The-Enemy-of-Marketing-is-Here/Page1.html</guid>
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					  <title><![CDATA[The Upside Down World of Web Branding]]></title>
					  <link>http://www.articleinformer.com/articles/194481/1/The-Upside-Down-World-of-Web-Branding/Page1.html</link>
					  <description><![CDATA[Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?<BR>
<BR>
Developing a catchy slogan seems to be an important step in branding? What if your site visitor is mostly interest in what you do or what you have to offer?<BR>
<BR>
In some ways the best ideas for web branding turn the tables of conventional thought and leave the entrepreneur standing on his 'proverbial' head.]]></description>
					  <author>no@spam.com (Scott Lindsay)</author>
					  <pubDate>Sun, 31 Aug 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/194481/1/The-Upside-Down-World-of-Web-Branding/Page1.html</guid>
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					  <title><![CDATA[3 Simple Steps for Gathering Effective Testimonials]]></title>
					  <link>http://www.articleinformer.com/articles/191361/1/3-Simple-Steps-for-Gathering-Effective-Testimonials/Page1.html</link>
					  <description><![CDATA[I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use in my future marketing.<BR>
<BR>
Testimonials are an awesome way to boost your sales and grow your bottom line. There's nothing like social proof for easing your prospects' minds and encouraging them to buy.]]></description>
					  <author>no@spam.com (Karen Scharf)</author>
					  <pubDate>Tue, 26 Aug 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/191361/1/3-Simple-Steps-for-Gathering-Effective-Testimonials/Page1.html</guid>
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					  <title><![CDATA[Mascots Impact on Children Sends Strong Messages]]></title>
					  <link>http://www.articleinformer.com/articles/181576/1/Mascots-Impact-on-Children-Sends-Strong-Messages/Page1.html</link>
					  <description><![CDATA[Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any funny physical action the mascot engages in.]]></description>
					  <author>no@spam.com (Amy Nutt)</author>
					  <pubDate>Tue, 05 Aug 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/181576/1/Mascots-Impact-on-Children-Sends-Strong-Messages/Page1.html</guid>
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					  <title><![CDATA[Brand Marketing Can Put You on Top of the Competition]]></title>
					  <link>http://www.articleinformer.com/articles/175884/1/Brand-Marketing-Can-Put-You-on-Top-of-the-Competition/Page1.html</link>
					  <description><![CDATA[Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer's spending habits, and if your target market shows brand loyalty or if they can be swayed to another brand by a promotion or special offer.]]></description>
					  <author>no@spam.com (Steve Hanson)</author>
					  <pubDate>Tue, 22 Jul 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/175884/1/Brand-Marketing-Can-Put-You-on-Top-of-the-Competition/Page1.html</guid>
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					  <title><![CDATA[Why a Compelling Press Release is Your Company's Best Friend]]></title>
					  <link>http://www.articleinformer.com/articles/167446/1/Why-a-Compelling-Press-Release-is-Your-Companys-Best-Friend/Page1.html</link>
					  <description><![CDATA[Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye.  While advertising is important, it doesn't provide the credibility that PR can.  Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, "For most companies today, PR is far too important to take a backseat to advertising.]]></description>
					  <author>no@spam.com (Marsha Friedman)</author>
					  <pubDate>Mon, 30 Jun 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/167446/1/Why-a-Compelling-Press-Release-is-Your-Companys-Best-Friend/Page1.html</guid>
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					  <title><![CDATA[Brand Building For Your Small Business]]></title>
					  <link>http://www.articleinformer.com/articles/165689/1/Brand-Building-For-Your-Small-Business/Page1.html</link>
					  <description><![CDATA[To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your local market you can still build up its brand name.]]></description>
					  <author>no@spam.com (Cash Miller)</author>
					  <pubDate>Thu, 26 Jun 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/165689/1/Brand-Building-For-Your-Small-Business/Page1.html</guid>
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