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					  <title><![CDATA[PPC Advertising Is Not Media Buying]]></title>
					  <link>http://www.articleinformer.com/articles/225822/1/PPC-Advertising-Is-Not-Media-Buying/Page1.html</link>
					  <description><![CDATA[Pay-per-click or PPC advertising should not be treated like media buying. It is not as simple as buying advertisement space on search engines for specific keywords. An effective PPC campaign should be closely monitored and continuous optimization must be done. It is not something that can be set and forget. <BR>
<BR>
The objective of a PPC campaign is to drive targeted traffic to a website that result in conversions.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Tue, 18 Nov 2008 00:00:00 MST</pubDate>
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					  <title><![CDATA[Here's The Best Tricks To Get Better Click Through Rate For Your PPC Ads]]></title>
					  <link>http://www.articleinformer.com/articles/225338/1/Heres-The-Best-Tricks-To-Get-Better-Click-Through-Rate-For-Your-PPC-Ads/Page1.html</link>
					  <description><![CDATA[When it comes to online advertising, conversion is something every advertiser is looking at. To have a good conversion rate for your product or service, you need to have good content and compelling landing pages. With strong call-to-action statements on your website, you can achieve success in leads generation and online sales. However, before you can achieve a good conversion rate, you need to drive targeted traffic to your website.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Tue, 18 Nov 2008 00:00:00 MST</pubDate>
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					  <title><![CDATA[5 Tips To Maintain Your Aircon Unit]]></title>
					  <link>http://www.articleinformer.com/articles/224650/1/5-Tips-To-Maintain-Your-Aircon-Unit/Page1.html</link>
					  <description><![CDATA[It is important to maintain your aircon unit. This is because when your aircon unit is not well-maintained, it will cause your electricity bill to go up. And when your unit is not maintained properly, it will break down in the near future. When it breaks down, you need to fork out more money to repair it. <BR>
<BR>
In this article, let me share with you some ways to maintain your aircon unit:<BR>
<BR>
1.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 16 Nov 2008 00:00:00 MST</pubDate>
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					  <title><![CDATA[Here's How To Reduce Your Electricity Bill]]></title>
					  <link>http://www.articleinformer.com/articles/224640/1/Heres-How-To-Reduce-Your-Electricity-Bill/Page1.html</link>
					  <description><![CDATA[Aircon is one of the biggest culprits that results in costly electricity bill. If your current aircon bill is using up a huge portion of your monthly household budget, this article is written for you. And do you know that if your aircon unit uses too much energy, your electricity bill will just shoot up even more? The reason why your aircon unit uses so much energy is because it is not maintained properly.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 16 Nov 2008 00:00:00 MST</pubDate>
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					  <title><![CDATA[Singapore Shopping Destination - Places To Shop in Singapore]]></title>
					  <link>http://www.articleinformer.com/articles/221054/1/Singapore-Shopping-Destination---Places-To-Shop-in-Singapore/Page1.html</link>
					  <description><![CDATA[Why do so many people like to visit Singapore for holidays? Other than it is a clean and fine city, it is also a shopping paradise too. Although Singapore is just a small dot on the world map, it has a lot of shopping destinations that you can visit to satisfy your shopping crave. For shopaholics, Singapore is a country on top of everyone's list. <BR>
<BR>
In Singapore, there is an event known as The Great Singapore Sale (GSS).]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 02 Nov 2008 00:00:00 MDT</pubDate>
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					  <title><![CDATA[Singapore Shopping Tips - 5 Tips To Enjoy Your Shopping Experience In Singapore]]></title>
					  <link>http://www.articleinformer.com/articles/221040/1/Singapore-Shopping-Tips---5-Tips-To-Enjoy-Your-Shopping-Experience-In-Singapore/Page1.html</link>
					  <description><![CDATA[Singapore is a great place for shopping. The reason why so many tourists love to visit Singapore is because it has a lot of shopping destinations to satisfy their shopping needs. If you intend to come to Singapore in the near future, shopping at Orchard Road, VivoCity, and Suntec City is something that you cannot miss.<BR>
<BR>
In Singapore, there is The Great Singapore Sale.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 02 Nov 2008 00:00:00 MDT</pubDate>
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					  <title><![CDATA[Shopping Centres - 5 Major Shopping Centres In Singapore That You Must Visit]]></title>
					  <link>http://www.articleinformer.com/articles/221029/1/Shopping-Centres---5-Major-Shopping-Centres-In-Singapore-That-You-Must-Visit/Page1.html</link>
					  <description><![CDATA[Singapore is a shopping paradise. There are lots of good shopping destinations in Singapore. If you intend to visit Singapore for holidays, there are some shopping destinations that you cannot afford to miss out. <BR>
<BR>
In this article, let me highlight 5 major shopping centres in Singapore. At these 5 shopping centres, you can get all kinds of goods, whether be it branded fashion goods or electronics.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 02 Nov 2008 00:00:00 MDT</pubDate>
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					  <title><![CDATA[Here's Things That You Can Do When You Visit Singapore]]></title>
					  <link>http://www.articleinformer.com/articles/221008/1/Heres-Things-That-You-Can-Do-When-You-Visit-Singapore/Page1.html</link>
					  <description><![CDATA[Singapore is a tourist attraction, why is it so? Other that it is a clean and fine city, tourists can have many activities in Singapore. In this article, let me share with you things that you can do in Singapore so that you will not get bored when you are on holidays.<BR>
<BR>
1.	Shopping. Who will not shop when on holidays, right? Singapore is a shopping paradise where you can find lots of shopping centres and malls to satisfy your shopping crave.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 02 Nov 2008 00:00:00 MDT</pubDate>
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					  <title><![CDATA[Here's 4 Criteria To Become A Professional Translator]]></title>
					  <link>http://www.articleinformer.com/articles/220868/1/Heres-4-Criteria-To-Become-A-Professional-Translator/Page1.html</link>
					  <description><![CDATA[Due to globalization, more businesses are expanding into overseas markets. Some markets such as China and Thailand are non-English speaking countries. Therefore, the need for professional translation service is at the highest demand than ever. These businesses will need to translate their professional business documents such as business and marketing plans to the native language.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Sun, 02 Nov 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/220868/1/Heres-4-Criteria-To-Become-A-Professional-Translator/Page1.html</guid>
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					  <title><![CDATA[Here's How To Make Sure That You Hire The Right Translator]]></title>
					  <link>http://www.articleinformer.com/articles/220124/1/Heres-How-To-Make-Sure-That-You-Hire-The-Right-Translator/Page1.html</link>
					  <description><![CDATA[Due to globalization, more businesses are moving their operations to other countries. Naturally, it makes sense to translate all business documents and website to the native language if you are expanding into a non-English speaking country. Moreover, when you attend business conferences overseas, you will also need to hire a professional translator.]]></description>
					  <author>no@spam.com (Cheow Yu Yuan)</author>
					  <pubDate>Fri, 31 Oct 2008 00:00:00 MDT</pubDate>
					 <guid isPermaLink="true">http://www.articleinformer.com/articles/220124/1/Heres-How-To-Make-Sure-That-You-Hire-The-Right-Translator/Page1.html</guid>
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